![]() You should include information on market size and the strengths and weaknesses of your competition in this section. ![]() The market analysis section is where you present evidence that there is a gap in the market that your business can fill. You should also include information on how your services differ from those offered by the competition. In this section, you’ll want to get specific about the types of cleaning services you’re going to provide, as well as why the market needs them. Write the first few objectives that come to mind - you can always revise this section later. You’ll want to include both your short-term and long-term goals in the business objectives section. You should be proud of your business’ core values and stick to them even if it means suffering a competitive disadvantage. When deciding on core values, you’ll want them to be timeless and applicable across different industries. Your core values are an extension of your mission statement and help distinguish your business from the competition.
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